Video marketing is significantly becoming the must-have element of any marketing campaign. It appears from promotion campaigns, product education to regular engagement content.
And, that is not the limit of using videos in marketing. You can use them for client onboarding, team introductions, tutorials, testimonials, etc.
Video marketing appears to be a bit complex at the first glance with pre-production, production, and post-production, as well as distribution and amplification. However, the reward is worthy.
51.9% of marketing experts, who successfully get 66% more qualified leads, agree that video marketing provides the best return on investment
And more detailed reasons below
1. People like videos
Walking on the streets, it’s easy to bump into a person indulging Tiktok. People are spending most of their days on videos. Instagram, a social platform focusing on sharing photos, also expands its reach to the video world.
People like videos and going to be addicted to them.
79 percent of people would rather watch a product video than read about it. Before visiting a store, 50% of people seek a video.
Thus, if you want to approach your target audience and effectively deliver your message, ensure to add video marketing to the top of your campaign checklists.
2. Establishes customer trust
What text can’t do, video can. Videos establish a direct, genuine, and immediate relationship with the viewers. Your customers will find it is easy to trust you when they see actual faces on the screen behind your brand.
Your brand can appear to be human with emotions, tone, voice, and gestures, rather than reading blocks of text that could have been written by anyone. Thus, it is easy to grasp your customer’s attention, build a solid relationship with them, and be able to urge them to take action.
3. Attract mobile users
The need for video content has risen in line with the growth of mobile phone users, which shows no signs of slowing. Your audience is growing in size and quality, with a need for mobile video viewing.
Because 90% of people choose to watch videos on their mobile devices, this is the case. Furthermore, according to Google studies, smartphone users are twice as likely as TV viewers and 1.4 times as likely as desktop viewers to experience a personal connection while watching a brand’s video.
According to YouTube, mobile video consumption is increasing at a 100 percent annual rate.
4. Enhance audience engagement
According to a survey by Wordstream, social videos generate 1200 percent more shares than text and photos combined. Even the most receptive leads are engaged since the information is simple to read and comprehend.
Few people enjoy perusing through catalogs or reading long product descriptions. Buyers prefer to see things in motion since they have less time and more stuff to digest.
You may provide your prospects a better grasp of your product/service by using explainer movies, even if it’s a bit complicated. As a result, the number of support calls you receive will decrease.
5. Videos can be versatile
You always can reuse the videos in which you invested a lot of effort and money. It’s not disposable.
With the diverse number of video platforms, with one video, you can reuse it on multiple channels. It also allows you to use in different context with little adjustments while still ensuring the effienciency.
There is no preventing video marketing from increasing in popularity. So take advantage of the trend now, before your competitors do.
Start developing and investing in video content to attract, engage, and please your audience if you want to expand your business. The process may appear intimidating at first, but it is well worth your time and effort.
CATLAB VIDEOS is A VIDEO AGENCY and is one of the best animation studios that produce 2D animation, 3D animation, Explainer Videos, Promotional Videos, Whiteboard videos and motion graphics.
Contact us now to creat funny, emotional and eye-catching videos to bring your brand and products to your customers,